Youthful consumers are transforming the beverage landscape of today and tomorrow. New categories are emerging and new products are flooding the market, but which ones will resonate with millennials and Generation Z? Marketers are navigating a landscape with changing consumer tastes, an altered retail landscape, heightened importance of social media and shifting demographics. Marketers that meet the challenges of satisfying these new consumers will be the winners. The 2017 Beverage Forum will address all of this and more through a series of dynamic keynotes, interactive panel discussions, in-depth workshops and intimate networking.