Breakout Sessions

Delivering the in-depth information and thought-provoking analysis that have made them must-attend events for industry executives, our Breakout Sessions are back and better than ever. With gripping topics focusing on the latest trends of 2007, these interactive workshops will keep you on-track and in-touch with the current state of the beverage universe as well as what to expect in the near future.

Breakout registrants are entitled to attend one session from each group.

Group 1 (to run concurrently)

 I. Market Trends I: Alcoholic Beverages
Presented by: Brian Sudano, Managing Director and Chief Operating Officer, Consulting Division, Beverage Marketing Corporation

A team led by Brian Sudano, the head of Beverage Marketing Corporation’s consulting practice, will explore the current business environment, evolving consumer trends, competition between categories and volume trends and projections in the beverage alcohol market.

II. New Beverage Products
Presented by: Gary A. Hemphill, Managing Director and Chief Operating Officer, Information Services, Beverage Marketing Corporation; and Jeff Cioletti, Editor-in-Chief, Beverage World

This session will present examples of new products reflecting the latest developments and innovations in beverage categories, flavors, ingredients and packaging.

Group 2 (to run concurrently)

 I. Market Trends II: Non-alcoholic Beverages
Presented by: Gary A. Hemphill, Managing Director and Chief Operating Officer, Information Services, Beverage Marketing Corporation; and Jeff Cioletti, Editor-in-Chief, Beverage World

Gary Hemphill and Jeff Cioletti delve into what’s moving energy drinks, carbonated soft drinks, bottled water, fruit beverages and other drink categories. This workshop will provide insight into the latest volume data as well as current market trends relating to the entire range of non-alcoholic beverages.

II. Demographics of the Beverage Consumer
Presented by: Tony Bazerghi, General Manager, Roy Morgan International

This workshop will look at current demographic trends, the latest developments in consumer behavior and the resulting opportunities for beverage marketers. It will analyze both alcoholic and refreshment beverages in the U.S. market. For comparison purposes, the analysis will also look at U.S. trends with some major markets such as the U.K., Australia and Indonesia.

 

Arrangements for the 2007 Beverage Forum are being finalized. Please check again for the latest developments.