Conference Schedule

Wednesday, May 23, 2007

7:30-9am
REGISTRATION & CONTINENTAL BREAKFAST
East Foyer

9-9:10am
WELCOME
Kevin Francella, Publisher, Beverage World

9:10-9:30am
OPENING ADDRESS
Michael C. Bellas, Chairman & CEO, Beverage Marketing Corporation

9:30-10:30am
MAXIMIZING BRAND POTENTIAL
Every brand has potential to do different things in the marketplace – create different amounts of equity, achieve different levels of sales, be associated with different types of products. How do you assess and realize your brand’s potential? This session will lay out some of key practical issues that are encountered in maximizing brand potential. Panelists will also speculate as to the likely future of their brands and the steps that they will take to make sure their brands achieve their long-term goals.
Moderator:
Kevin Lane Keller, PhD, E. B. Osborn Professor of Marketing, The Tuck School of Business, Dartmouth College
Panelists:
Frank Cooper III, Vice President, Marketing-CSD Flavors, Pepsi-Cola North America
Daniel E. McHugh, Vice President, Trademark Brands, Anheuser-Busch, Inc.
Tim Murphy, Vice President, Marketing, ABSOLUT Spirits Company

10:30-11am
BEVERAGE BREAK
East Foyer

11-11:45am
KEYNOTE SPEAKER
Javier Sánchez Lamelas, Vice President, Coca-Cola Trademark, The Coca-Cola Company

11:45am-12:15pm
LIFETIME ACHIEVEMENT AWARD CEREMONY
2007 Recipient: Kim Jeffery, President & CEO, Nestlé Waters North America

12:15-1:15pm
THE BEVERAGE FORUM LUNCHEON & COMPANY AWARDS PRESENTATION
Hilton Room, Lobby Level

1:15– 2:15pm
TRAILBLAZING BRANDS
Leaders of innovative companies that are breaking new ground in the beverage industry will offer insights into what’s working now, and what is likely to find success in the future.
Moderator:
Brian Sudano, Managing Director & COO, Consulting Services, Beverage Marketing Corporation
Panelists:
Seth Goldman, President and TeaEO, Honest Tea
Greg Owsley, Chief Branding Officer, New Belgium Brewing Company
Ole Christian Sandberg, Founder, VOSS of Norway ASA

2:15–3pm
KEYNOTE SPEAKER
Peter van Stolk, President & Chief Executive Officer, Jones Soda Company

3-3:30pm
BEVERAGE BREAK
East Foyer

3:30-4:15pm
WALL STREET ROUNDTABLE
A Beverage Forum classic, the Wall Street Roundtable reconvenes with the industry’s leading analysts sharing their views on the state of the beverage market and the leading beverage companies. Find out what is driving the market and who is taking advantage of growth opportunities.
Moderator:
Steven C. Dixon, Senior Vice President & Manager, The Global Beverage Fund, Arnhold & S. Bleichroeder Advisers
Panelists:
Manny Goldman, President, Goldman Consulting Services
Marc Greenberg, Managing Director, Senior Beverage Analyst, Deutsche Bank
Carlos Laboy, Senior Managing Director, Global Beverage Analyst, Bear, Stearns & Co.

4:15-5pm
KEYNOTE INTERVIEW
Alain Barbet, President and COO, Pernod Ricard USA

5:15-7pm
COCKTAIL RECEPTION
Hilton Room, Lobby Level

 

Thursday, May 24, 2007

7:30-9:00am
CONTINENTAL BREAKFAST
East Foyer

9:00-9:30am
KEYNOTE INTERVIEW
Michael Weinstein, Chairman, INOV8 Beverage Company LLC

9:30-10:45am
EXECUTIVE SUMMIT ON THE FUTURE OF DISTRIBUTION
This panel will provide industry executives’ perspectives on the future of beverage distribution in the United States. Representatives from different segments of the beverage business – including wine and distilled spirits distributors, beer wholesalers and soft drink bottlers – will gather to discuss recent and impending changes in distribution.
Moderator:
Michael Weinstein, Chairman, INOV8 Beverage Company LLC
Panelists:
Jeffrey A. Honickman, The Honickman Group of Companies
Jim LaRose, President & Chief Operating Officer, House of LaRose, Inc.
Terrance M. Marks, Executive Vice President, President, North America Business Unit, Coca-Cola Enterprises Inc.

10:45-11:15am
BEVERAGE BREAK
East Foyer

11:15am-12pm
KEYNOTE SPEAKER
Graham Mackay, Chief Executive, SABMiller plc

12-12:10pm
CLOSING REMARKS
Kevin Francella, Publisher, Beverage World

 

BREAKOUT SESSIONS (For registered workshop attendees only):
Breakout registrants are entitled to attend one session from each group.

12:15-1pm
LUNCH
West Foyer

1-2pm
GROUP 1 (To run concurrently)

• Market Trends I: Alcoholic Beverages
  Brian Sudano, Managing Director and Chief Operating Officer, Consulting Division, Beverage Marketing Corporation
  Jade Room, Third Floor
  
  
• New Beverage Products
  Gary A. Hemphill, Managing Director and Chief Operating Officer, Information Services, Beverage Marketing Corporation
  Jeff Cioletti, Editor-in-Chief, Beverage World
  Astor Salon, Third Floor

2-2:15pm
BEVERAGE BREAK

2:15-3:15pm
GROUP 2 (To run concurrently)

• Market Trends II: Non-alcoholic Beverages
  Gary A. Hemphill, Managing Director and Chief Operating Officer, Information Services, Beverage Marketing Corporation
  Jeff Cioletti, Editor-in-Chief, Beverage World
  Jade Room, Third Floor
  
  
• Demographics of the Beverage Consumer
  Tony Bazerghi, General Manager, Roy Morgan International
  Astor Salon, Third Floor
  

Arrangements for the 2007 Beverage Forum are being finalized. Please check again for the latest developments.