Conference Schedule

Wednesday, May 21, 2008

7:30-9am
REGISTRATION & CONTINENTAL BREAKFAST
East Foyer

9-9:10am
WELCOME
Kevin Francella, Publisher, Beverage World

9:10-9:30am
OPENING ADDRESS
Michael C. Bellas, Chairman & CEO, Beverage Marketing Corporation

9:30-10:30am
BUILT TO LAST: KEYS TO ENDURING BRAND SUCCESS
Marketers confront various challenges as they try to ensure that their brands survive and thrive. Competition increases, consumer tastes shift, and the rules of the game for marketing are constantly being rewritten. This session will reveal some of the important do’s and don’t of successful long-term brand management. Panelists will share observations and beliefs derived from years of experience guiding some of the most successful beverage brands.
Moderator:
Kevin Lane Keller, PhD, E. B. Osborn Professor of Marketing, The Tuck School of Business, Dartmouth College
Panelists:
Mark Hall, President - DSD, Hansen Beverage Company
David A. Peacock, Vice President, Marketing, Anheuser-Busch, Inc.
Ed Gawronski, Vice President - Market & Business Insights, Miller Brewing Company

10:30-11am
BEVERAGE BREAK

11-11:45am
KEYNOTE SPEAKER
Kim Jeffery, President and Chief Executive Officer, Nestlé Waters North America

11:45am-12:15pm
LIFETIME ACHIEVEMENT AWARD CEREMONY
2008 Recipient: Jim Koch, Founder and Brewer, Boston Beer Company

12:15-1:15pm
THE BEVERAGE FORUM LUNCHEON & COMPANIES OF THE YEAR AWARDS PRESENTATION

1:15– 2:15pm
EXCELLING IN THE NEW BEVERAGE MARKETPLACE: SMALL COMPANY SUCCESS STORIES
Entrepreneurial and innovative leaders of dynamic emerging beverage companies will offer insights into what’s working now and what is likely to move the industry forward in the future.
Moderator:
Brian Sudano, Managing Director and Chief Operating Officer, BMC Strategic Associates
Panelists:
Sam Calagione, Founder and President, Dogfish Head Craft Brewery
Thomas Mooney, Senior Vice President for Sustainable Growth, Fiji Water
Don McDonald, President and CEO, Skinny Nutritional Corporation

2:15–3pm
KEYNOTE SPEAKER
Danny L. Strickland, Chief Innovation & Technology Officer, The Coca-Cola Company

3-3:30pm
BEVERAGE BREAK

3:30-4:15pm
WALL STREET ROUNDTABLE: MONEY MATTERS
The Beverage Forum ever-popular Wall Street Roundtable will reconvene with the industry’s leading analysts sharing their views on the state of the beverage market and the leading beverage companies. Discover what’s driving the market and who is taking advantage of growth opportunities.
Moderator:
Andrew Conway, Managing Director, Credit Suisse
Panelists:
Carlos Laboy,Managing Director, Equity Research, Credit Suisse
Marc Greenberg, Managing Director, Senior Beverage Analyst, Deutsche Bank
Bryan D. Spillane, Principal and Research Analyst, Banc of America Securities LLC

4:15-5pm
KEYNOTE INTERVIEW
Massimo d'Amore, Chief Executive Officer, PepsiCo Americas Beverages

5:15-7pm
COCKTAIL RECEPTION

 

Thursday, May 22, 2008

7:30-9:00am
CONTINENTAL BREAKFAST
East Foyer

9:00-9:45am
KEYNOTE SPEAKER
José Parés, Vice President, International Markets, Grupo Modelo

9:45-10:45am
BUILDING ENDURING PARTNERSHIPS: KEY RETAIL ISSUES REQUIRING COLLABORATIVE SOLUTIONS
In their effort to deliver continued sales and profit growth, retailers seek differentiation strategies as they confront increased competition due to channel blurring and consolidation, continued pricing pressures and margin compression from cost increases, category fragmentation and SKU proliferation, among other challenges. This retail executive panel discussion will explore some of the key issues facing retailers and the opportunities to address them through a partnered approach with suppliers.
Moderator:
Derek Blackburn, Vice President, BMC Strategic Associates
Panelists:
Joseph DePinto, President and Chief Executive Officer, 7-Eleven, Inc.
Bill Sinnott, Chairman, Executive Committee, D.L. Ryan Companies, LTD
Tim Brown, Executive Vice President Retail Operations, Nestlé Waters North America, Inc.

10:45-11:15am
BEVERAGE BREAK

11:15am-12pm
KEYNOTE SPEAKER
Rob Sands, President and Chief Executive Officer, Constellation Brands, Inc.

12-12:10pm
CLOSING REMARKS

 

BREAKOUT SESSIONS (For registered workshop attendees only):
Breakout registrants are entitled to attend one session each from group 1 and group 2 OR the Human Resource Symposium.

12:15-1pm
LUNCH
West Foyer

1-2pm
GROUP 1 (To run concurrently)

• Market Trends I: Non-alcoholic Beverages
  Delving into what’s moving energy drinks, CSDs, bottled water, fruit beverages and other drink categories, this workshop will provide insight into the latest volume data as well as current market trends relating to the entire range of non-alcoholic beverages.
  Presented by: Gary A. Hemphill, Managing Director and Chief Operating Officer, Information Services, Beverage Marketing Corporation
  
  
• New Beverage Products
  Exploring currents trends from around the globe, this session will present examples of new products reflecting the latest developments and innovations in beverage categories, flavors, ingredients and packaging.
  Presented by: Jeff Cioletti, Editor-in-Chief, Beverage World

2-2:15pm
BEVERAGE BREAK

2:15-3:15pm
GROUP 2 (To run concurrently)

• Market Trends II: Alcoholic Beverages
  The workshop will explore the current business environment, evolving consumer trends, competition between categories and volume trends and projections in the beverage alcohol market.
  Presented by: Brian Sudano, Managing Director and Chief Operating Officer, BMC Strategic Associates
  
  
• Next Generation Packaging
  Packaging developments, including innovations in design and materials, significant affect the beverage industry and figure prominently in brand building and marketing, as will be addressed in this workshop.
  Presented by: Jonathan Ford, Creative Partner, Pearlfisher

 

Arrangements for the 2008 Beverage Forum are being finalized. Please check again for the latest developments.