Back and better than ever, the Beverage Breakout Sessions deliver the in-depth information and thought-provoking analysis that make them a must-attend for industry executives. With gripping topics focusing on the latest trends of 2010, these interactive workshops will keep you on-track and in-touch with the current state of the beverage universe as well as what to expect in the near future.

Breakout registrants are entitled to attend one session each from group 1 and group 2.

Group 1 (to run concurrently)

I. Market Trends I: Non-Alcoholic Beverages
Ever wonder what is the leading category in the non-alcoholic beverage segment? How about finding out the new “innovations” that are helping re-shape this segment? This workshop provides an in-depth analysis of the non-alcoholic industry segment. Gain insight with a review of current volume and market trend data and dive into the key driving factors of this industry segment.
Presented by: Gary A. Hemphill, Managing Director and Chief Operating Officer, Information Services, Beverage Marketing Corporation and Jeff Cioletti, Editor in Chief, Beverage World

II. Next Generation Packaging
Packaging innovation is more important now than ever before.  New barriers for product imagination and creativity have been eclipsed. “Going Green” and the demand for sustainability have necessitated new dimensions for packaging. Find out what the latest trends and developments are in the never-ending quest for product packaging and how it will impact our future.
Presented by: Andrew Kaplan, Managing Editor, Beverage World
Panelists: Laura L. Clark, Marketing Director - Food & Beverage, Avery Dennison; Dan Muenzer, Vice President of Marketing, Spear; Alonso Prado, Marketing Manager-Cluster North America, Tetra Pak Inc., Marketing & Product Management; Tony Smith, Vice-President of Global Marketing and Business Development, Closure Systems International (CSI)

Group 2 (to run concurrently)

I. Market Trends II: Alcoholic Beverages
What is the driving force behind the alcoholic beverage industry sector today? This workshop will provide you an industry performance review on key factors that are shaping this segment today. Explore the current business environment, elements creating competition between categories, changing consumer preferences, volume trends and projections, and much more.
Presented by: Brian Sudano, Managing Director and Chief Operating Officer, BMC Strategic Associates

II. Next Generation Product Formulas
NEW FOR 2010! New products arrive all the time. How they are formulated builds mystery behind the product. The creative ingredients used in these new formulas have led to a wide array of unique beverages designed to enhance our lives. Learn how these "Next Generation" formulations are impacting us and what we can expect from future innovations.
Presented by: Heather Landi, Senior Editor, Beverage World
Panelists: Dr. Ihab Bishay, Director, Business Development and Application Innovation, Ajinomoto Food Ingredients LLC, Jack Owoc, CEO, VPX/Redline