Richard Sands
Chairman
Constellation Brands, Inc.

Born: March 3, 1951; Canandaigua, NY
Education: University of Vermont, bachelor's degree, psychology, 1974

University of North Carolina, master's degree and doctorate in social psychology, 1979

Richard Sands joined Constellation Brands in August 1979. After serving in various positions in wine production, finance, sales and marketing, he was appointed executive vice president in 1982. In May 1986, Sands was named president and chief operating officer and in October 1993 he became chief executive officer, a role he held until July 2007. Sands was appointed chairman of the board in September 1999 and continues in this capacity today.

Under his direction, the company acquired numerous wine companies in the 1980s and early 1990s. During this period, Constellation initiated its multi-category strategy when it acquired Barton, a major producer of distilled spirits and a marketer of imported beer. In 1998, Constellation acquired the spirits brand Black Velvet and began to extend its geographic reach with the acquisition of the independent U.K. wholesaler and wine company, Matthew Clark. In 1999, Constellation entered the fine wine category with its acquisitions of Icon Estates (formerly Franciscan Estates) and Simi. In 2001, Ravenswood was acquired and Constellation entered into a joint venture with BRL Hardy, a major Australian wine producer.

In April 2003 Constellation acquired BRL Hardy, and under Sands' leadership Constellation subsequently acquired The Robert Mondavi Corporation in December 2004, and Canada's premier wine producer, Vincor International, in June 2006. As a result of the strategy Sands initiated in the early 1990s, Constellation today is the world's leading wine company with a broad portfolio of premium products across the wine, beer and spirits categories.

Sands is chairman of Education Enterprise of New York, Inc. a 501 (c) (3) organization that promotes effective programs and entrepreneurial leadership designed to improve educational systems and increase student success. Sands also serves as chairman for Education Enterprise of New York Foundation. He is a member of the board of trustees of the Rochester Institute of Technology and the University of Rochester. He is also chairman of the Friends of the Constellation Brands, Marvin Sands Performing Arts Center.

   
Robert Sands
President and Chief Executive Officer
Constellation Brands, Inc.

Born: June 10, 1958
Education: Skidmore College, bachelor's degree, Phi Beta Kappa, 1981
Pace University School of Law, juris doctorate, law review, 1984

Rob Sands joined Constellation Brands in June 1986 as general counsel overseeing the legal affairs of the company, in particular its acquisitions. In 1993, he was appointed to the position of executive vice president and general counsel. In 1998, upon acquisition of the company's U.K. division that Sands spearheaded, he was appointed to the role of chief executive officer of Constellation International, with responsibility for oversight of this division. From early 2000 through most of 2002, he served as group president with responsibility for Canandaigua Wine Company and the U.K. Division. In December 2002, Sands was appointed to the roles of president and chief operating officer with responsibility for the company's two divisions, Constellation Wines and Constellation Beers and Spirits. In July 2007, Sands was named President and Chief Executive Officer of the company. He is also a member of Constellation's board of directors.

Prior to joining Constellation, Sands was an associate with the Rochester law firm of Harter, Secrest & Emery.

Sands is chairman of the board of the New York Wine and Culinary Center, a member of the board of trustees of the Rochester General Health System, a member of the board and executive committee of the Rochester Business Alliance, and a member of the board of trustees of Thompson Health. In 2008, Sands was named an inaugural member of the Federal Reserve Bank (FED) of New York's Upstate New York Regional Advisory Board. The 10-member board provides the FED with business insights for upstate New York.

   
Tom Long
President and Chief Commercial Officer
MillerCoors

Tom Long is the president and chief commercial officer of MillerCoors. All sales and marketing, strategy and planning, and communications and government affairs report to Tom.

Prior to this appointment, Tom was president and chief executive officer of Miller Brewing Company, a position he accepted in August 2006. He joined Miller as chief marketing officer in 2005.

Tom came to Miller after 17 years at The Coca-Cola Company. His most recent role with Coca-Cola was president of its Northwest Europe division. Prior to that, Tom held a variety of senior-level positions in marketing, sales and research, including vice-president of global brands, president of Coca-Cola's Great Britain & Ireland division and later, president of all of Northwest Europe. Before Coca-Cola, he worked for McCann-Erickson Advertising.

Tom earned a bachelor's degree from the University of North Carolina and a master's degree from Harvard Business School. He serves as vice-chairman of the Beer Institute, is a member of the board of directors of Chicagoland Chamber of Commerce, serves on the board of directors for both the Milwaukee Metropolitan Association of Commerce and the Greater Milwaukee Committee and sits on the board of trustees for the Boys & Girls Club of Milwaukee.

 

 

Kim Jeffery
President & Chief Executive Officer
Nestlé Waters North America

Kim Jeffery is President and Chief Executive Officer of Nestlé Waters North America Inc. based in Greenwich, Connecticut. He oversees the largest bottled water company in North America with 7,500 employees, 27 plants, and more than 100 facilities.

Mr. Jeffery joined the Company in 1978 as Central Division Sales Manager. Over the following years, he advanced to lead posts in Sales, Marketing, and Operations progressing to Executive Vice President and Chief Operating Officer before assuming the Company’s top position in 1992.

For 32 years, Mr. Jeffery has been at the vanguard of the rapidly growing bottled water industry. When Mr. Jeffery joined the Company, shortly after its inception, Perrier was the only brand marketed. Since then Nestlé Waters North America has developed into the leading bottled water Company in America. With sales of $4.0 billion in 2009, the Company holds seven of the top ten U.S. brands including Poland Spring, Arrowhead, Deer Park, Ozarka, Zephyrhills and Nestle Pure Life. Nestle Waters N.A. is also the leading bottled water company in Canada. The Company also owns and distributes imported brands Perrier, Acqua Panna and S. Pellegrino.

Today, Nestlé Waters North America commands a 32% market share of the bottled water category in America, with a 41% share of the PET single-serve segment which is the largest and fastest growing aspect of the bottled water business. Throughout his tenure, he has made environmental stewardship a priority and has been an industry leader in building green plants, reducing water use, protecting 14,000 acres around more than 50 spring sites which NWNA owns, and reducing raw material usage through light-weighting and self manufacture of packaging.

Additionally, Mr. Jeffery launched a decade-long partnership with The Nature Conservancy and as part of his personal commitment to the environment. He also co-led the Nature Conservancy of Maine's historic Campaign for Conservation, which was the most successful corporate campaign for conservation in the state's history at the time. This effort helped protect more than 185,000 acres of the wild St. John River. 

Mr. Jeffery was the recipient of the Beverage Forum Lifetime Achievement Award in 2007, as well as a member of the IBWA Hall of Fame. He serves on the Executive Board of American Beverage Association and the Board of Keep America Beautiful. He is also currently on the Board of Directors for Kendall Jackson Wine Estates and Stew Leonards Retail Food Stores. Prior to joining Nestlé Waters, Mr. Jeffery held positions with Kraft Foods and the Pepsi Cola Company. A native of Wilmette, Illinois, Mr. Jeffery received a B.A. degree from Hillsdale College in Hillsdale, Michigan. Mr. Jeffery is dedicated to charitable activities related to children and is an avid golfer. He, his wife Mary, and their four young children live in Greenwich, Connecticut.

   
Mark Hall
President, Monster Beverage Company
Hansen Beverage Company

After growing up in a small town in northern Michigan, Mark spent seven plus years in college and graduate school earning degrees in Biology and Engineering, and a secondary teaching certificate.

In the early 80's real jobs were hard to find, so several years of travel and ski bumming that followed were a great transition into "real life." In 1983, a college buddy offered Mark a sales job at his family's multi-brand beer distributor in Pontiac, Michigan, where he spent the better part of the next ten years learning the beverage distribution business from merchandising the street to the Vice President’s seat.

A total-loss house fire convinced Mark it was time to try something new, so the family moved to Park City, Utah to start their own business and follow their passion for skiing. Shortly after arriving, Mark got a call from an acquaintance at Hornell Brewing Company who needed help getting their new product, AriZona Iced Tea, started out west. After getting the west coast up and running, it was off to New York to work directly with founder, Don Vultaggio, as Vice President of Sales. In 1997 Mark faced a tough choice--relocate to New York or find something new.

The "Plan B" option was a small publicly-traded beverage company, Hansen Natural, known mainly for their natural sodas. Mark was hired as Senior Vice President and was charged with starting a new national D.S.D. distributor network. The subsequent "overnight success" of Monster Energy is really the result of a 13-year process of trial and error, small victories, and hard lessons learned. It is the cumulative effort of a relatively small team of dedicated people who share a compulsive determination to win.

In 2009, Hansen surpassed the one billion dollar milestone for the first time. Monster Energy continues to the lead the industry in sales growth and is now sold in 58 countries throughout the world. In 2010, Monster became the #1 selling energy drink in the United States. Global domination will follow in due course!

   
Beatriz R. Perez
Chief Marketing Officer
Coca-Cola North America

Beatriz R. Perez, Chief Marketing Officer, for the North America Division of The Coca–Cola Company, is responsible for knowledge and insights, consumer communication, brand programming, media, sports/entertainment, interactive marketing, African American consumer marketing, Hispanic American consumer marketing, marketing capability, and university marketing recruitment program. Bea's role is critical in this continuously changing landscape, where content and contacts are integrally linked to bring all of our North America brands to life.

Bea's most recent role has been Senior Vice President of Integrated Marketing for CCNA, where she and her team have made significant contributions in bringing our brands to life with consumers in a continuously changing landscape. Bea has been responsible for negotiating and leading our efforts with media, interactive, entertainment and sports partnerships, including NASCAR, PGA, U.S. Olympic Committee, NBA, LeBron James, American Idol, Dick Clark Productions, OSCARS, Ryan Seacrest, and many others across film, music, television and sports.

Bea joined The Coca–Cola Company as an Associate Brand Manager in 1996, following nearly two years working on the Company's Hispanic marketing efforts as an account executive with DMB&B/Sosa, Bromley, Aguilar, Noble and Associates.

Bea's accomplishments include recently launching the Coke Digital Network (CDN), an innovative media communication tool, and developing the Company's award–winning Motorsports marketing platform, which launched Coca–Cola as the Official Soft Drink of NASCAR, created the Coca-Cola Racing Family and secured our partnership with International Speedway Corporation, which includes the prestigious Daytona 500. Bea served as a member of the Women Leadership Council from 2007–2009, advising Muhtar Kent and the senior leadership team on ways to increase the number of women in senior leadership positions, specifically focusing on General Management positions.

In 2009, she was inducted into American Advertising Hall of Achievement. Also last year, she led her team in winning the Sports Business Awards by Sports Business Journal. In 2007, she was named the Industry Career Achiever by the American Advertising Federation's Mosaic Center. In 2006, she was recognized for her leadership in the Media industry as an "Ad Age Media Maven." In 2000 and 2005, she was named one of Sports Business Journal’s "Top 25 Women in Business." She was named one of Sports Business Journal's "40 Under 40" for three consecutive years (2001-2003) and was inducted into their Hall of Fame in 2003. In 1997, Bea was named the "Most Promising Manager of the Year" by the National Hispanic Employees Association.

Bea is chair of the Grammy Foundation and sits on the boards of Children's Healthcare of Atlanta Foundation, The Victory Junction Gang Camps founded by Kyle and Pattie Petty, and HSBC North America Holdings Inc.

Bea holds a Bachelor of Science degree in marketing from the University of Maryland and resides with her family in Atlanta.

   
David A. Peacock
President
Anheuser-Busch Companies, Inc.

David A. Peacock is president of Anheuser-Busch Companies, Inc., a wholly-owned subsidiary of Anheuser-Busch InBev. As head of the U.S. business unit—the largest business unit and leading volume and profit provider for Anheuser-Busch InBev—Peacock is responsible for the commercial success of Anheuser-Busch and managing all U.S. operations for the company, including marketing, sales, wholesaler relations and other aspects of the U.S. market.

Peacock joined Anheuser-Busch in 1992 and has served many roles in management, planning and marketing. He previously served as vice president of marketing for Anheuser-Busch launching the successful Bud Light Lime brand among other innovations. Prior to that role, he was vice president of business operations.

Prior to the Anheuser-Busch InBev merger, he was instrumental in expanding the company's high-end product portfolio by gaining U.S. distribution rights for Stella Artois, Beck’s, Hoegaarden, Bass Pale Ale and Czechvar beers, Monster Energy drinks and Icelandic Glacial Natural Spring Water.

Peacock also directed operations for the president of Anheuser-Busch, Inc., and served as vice president of high-end brands of Anheuser-Busch, Inc., where he developed and launched the highly successful Michelob ULTRA beer brand. He has held various positions in sales promotion, ethnic marketing and corporate media.

Peacock serves on the board of directors of Anheuser-Busch Companies, Inc., and is on the boards of the St. Louis Chapter of the American Red Cross; the U.S. Chamber of Commerce; United Way of Greater St. Louis; Saint Louis University; Greater St. Louis, Inc., which is the economic development initiative of the St. Louis Regional Commerce and Growth Association; and the St. Patrick Center, an organization devoted to ending homelessness in St. Louis.

A native of St. Louis, Peacock holds a bachelor’s degree in journalism from the University of Kansas. He also holds a master’s degree in business administration from Washington University in St. Louis, from which he received the Distinguished Alumni Award in 2009. He lives in St. Louis with his wife and three children.