Tuesday, May 21, 2013
REGISTRATION & CONTINENTAL BREAKFAST
Kevin Francella, Publisher, Beverage World
Chairman & Chief Executive Officer,
Beverage Marketing Corporation
MEETING THE MARKETING CHALLENGE OF THE MILLENIALS
Beverage marketers have always stayed innovative and relevant with consumers to preserve and enhance the strength of their brands. The Millenial demographic segment of teens and twenty-somethings – technologically-savvy, culturally-diverse, and socially responsible – will challenge this practice like never before. Top beverage marketers will share their understanding of this vitally important group and how they are developing marketing programs to ensure long-term success.
Kevin Lane Keller, Ph.D.,
E. B. Osborn Professor of Marketing, The Tuck School of Business,
Andrew J. England,
Executive Vice President and Chief Marketing Officer,
Chief Marketing Officer,
Constellation Brands, Inc.
Brett O'Brien, Senior Vice President and General Manager,
John McDonnell, President, International & Chief Operating Officer,
Patrón Spirits International A.G.
SMALL COMPANY OF THE YEAR & LIFETIME ACHIEVEMENT AWARDS PRESENTATION
2013 Lifetime Achievement
Pepsi Cola Bottling Company of New York Inc. & Affliated Companies
Small Company of the Year: TalkingRain Beverage Company (Sparkling Ice)
THE BEVERAGE FORUM LUNCHEON
ARTISANAL BREWS AND SPIRITS ADDRESS CONSUMERS, ONE AT A TIME
Creative visionaries and entrepreneurs are entering the beer and spirits markets at a vigorous pace with products that seem to target consumers one at a time. These products showcase unique qualities with distinctive marketing and taste profiles that are setting a pattern of more options and diversity in the marketplace. Find out what makes these colorful and spirited entrepreneurs shine and discover what's in store for these fashionable products.
Editor-in-Chief, Beverage World
Andrew Auwerda, President & Co-Founder, Philadelphia Distilling
Deschutes Brewery, Inc.
Co-Founder, President & Chairman,
David Pickerell, Master Distiller,
Hillrock Estate Distillery
Albert P. Carey, Chief Executive Officer,
Pepsico Americas Beverages
THE SHAPE OF THINGS TO COME: A WALL STREET PERSPECTIVE
Continued slow growth? A quickening of the global economy? Consumer tastes that continue to evolve? The prospect of mega-mergers? The right mix of corporate leadership? Which of these and other questions will have the most impact on the global beverage landscape over the next year? The Forum's annual roundtable of Wall Street experts will provide lively debate and insight into who's up, who's down and who's climbing to the top of the beverage world.
Managing Director-Beverages/HPC, CLSA
John Faucher, Managing Director, JPMorgan Chase
Wells Fargo Securities, LLC
Managing Director, Stifel, Nicolaus & Company, Inc
LARGE COMPANY OF THE YEAR AWARD PRESENTATION
Large Company of the Year: Anheuser-Busch InBev
Luiz Fernando Edmond, President, North America, Anheuser-Busch InBev
Gallery North East
Wednesday, May 22, 2013
Deryck van Rensburg, President, Venturing & Emerging Brands, Coca-Cola North America
HOW THE 'MILLENNIAL CONSUMER' IS FUELING LRB INNOVATION
The millennial consumer is all about diversity and change, and the patterns being displayed by him have led to a vast degree of entrepreneurial innovation across Liquid Refreshment Beverages. Find out what ideas, tactics and means-of-measurement the successful beverage entrepreneurs are using to find the right balance to meet the needs of the millennial consumer.
Managing Partner, Beverage Marketing Corporation, BMC Strategic Associates
Kara Goldin, Founder & Chief Executive Officer, Hint Inc.
Chief Executive Officer,
Chief Executive Officer & Founder, bai brands, llc
Bill Hacket, President, Crown Imports LLC
SESSIONS (For registered workshop
Breakout registrants are entitled to attend one session each from group 1 and group 2
Gallery North East
GROUP 1 (To run concurrently)
- TOP TRENDS SHAPING REFRESHMENT BEVERAGE MARKET
West Ballroom A/B
What are the key trends shaping liquid refreshment beverage performance? What's behind the success of the fastest growing categories? Which new products hold the most promise? What does the future hold for refreshment beverages? Chock full of insights and data, this fast-paced session will answer these questions and many more. Plus, get a first-hand look at some just-launched beverages.
Presented by: Gary A. Hemphill, Managing Director and Chief Operating Officer, Information Services, Beverage Marketing Corporation
- BRAND BUILDING: THE MONEY & THE MANPOWER
West Ballroom C
Before a startup brand can, well, start up, the company behind it needs the right kind of partners on two fronts: financial and distribution. Experts from both sides of that investment spectrum—private equity firms and beverage wholesalers—weigh in on what types of brands they want to get behind and what entrepreneurial beverage companies need to be looking for in prospective brand building partnerships.
Presented by: Alexander S. Panos, Managing Director,
TSG Consumer Partners, J. Ross Colbert, Executive Director, Global Strategist - Beverages, Rabobank International, Gerry Martin, Vice President of Marketing & Immediate Consumption Sales, Polar Beverages and Bob Brockway, President & COO, Pepsi Cola & National Brand Beverages, Ltd, Canada Dry Delaware Valley Corporation and Canada Dry Potomac Corporation
GROUP 2 (To run concurrently)
- TOP TRENDS SHAPING BEVERRAGE ALCOHOL MARKET
West Ballroom A/B
Seeking market insights on alcoholic beverages? Join us for this intriguing alcoholic beverage session. Learn about the trends shaping consumption in the ongoing marketplace battle between beer, wine and spirits. Find out which segments are shining brightest. How packaging is helping to shape market innovation. Learn whether consumers are still trading up. Which segments will see the fastest growth in the future. And more.
Presented by: Brian Sudano, Managing Director and Chief Operating Officer, BMC Strategic Associates and Alisa Joseph, VP Advertiser Marketing Services, Scarborough Research
- CRAFTERNOON TUTORIAL & TASTING
West Ballroom C
With consistent double-digit year-on-year growth, the craft beer segment remains the most exciting narrative in the U.S. beer market. Discover some of the stories behind that story and enjoy a taste tutorial as you sip a few offerings from select breweries driving growth and momentum among the more than 2,000 craft brewers on the market.
Presented by: Julia Herz, Craft Beer Program Director,