Tuesday, May 21, 2013

7:30-9:00am
REGISTRATION & CONTINENTAL BREAKFAST
Gallery Foyer

9:00-9:10am
WELCOME
Kevin Francella, Publisher, Beverage World
Gallery Ballroom

9:10-9:30am
OPENING ADDRESS
Michael C. Bellas, Chairman & Chief Executive Officer, Beverage Marketing Corporation

9:30-10:30am
MEETING THE MARKETING CHALLENGE OF THE MILLENIALS
Beverage marketers have always stayed innovative and relevant with consumers to preserve and enhance the strength of their brands. The Millenial demographic segment of teens and twenty-somethings – technologically-savvy, culturally-diverse, and socially responsible – will challenge this practice like never before. Top beverage marketers will share their understanding of this vitally important group and how they are developing marketing programs to ensure long-term success.

Moderator:
Kevin Lane Keller, Ph.D., E. B. Osborn Professor of Marketing, The Tuck School of Business, Dartmouth College

Panelist:
Andrew J. England, Executive Vice President and Chief Marketing Officer, MillerCoors
Chris Fehrnstrom, Chief Marketing Officer, Constellation Brands, Inc.
Brett O'Brien, Senior Vice President and General Manager, Gatorade

10:30-11:00am
BEVERAGE BREAK
Gallery Foyer

11:00-11:45am
KEYNOTE
John McDonnell, President, International & Chief Operating Officer, Patrón Spirits International A.G.

11:45am-12:00pm
SMALL COMPANY OF THE YEAR & LIFETIME ACHIEVEMENT AWARDS PRESENTATION

2013 Lifetime Achievement Honoree:
Harold Honickman, Chairman, Pepsi Cola Bottling Company of New York Inc. & Affliated Companies

Small Company of the Year: TalkingRain Beverage Company (Sparkling Ice)

12:00-1:00pm
THE BEVERAGE FORUM LUNCHEON
West Ballroom

1:00-2:00pm
ARTISANAL BREWS AND SPIRITS ADDRESS CONSUMERS, ONE AT A TIME
Creative visionaries and entrepreneurs are entering the beer and spirits markets at a vigorous pace with products that seem to target consumers one at a time. These products showcase unique qualities with distinctive marketing and taste profiles that are setting a pattern of more options and diversity in the marketplace. Find out what makes these colorful and spirited entrepreneurs shine and discover what's in store for these fashionable products.

Moderator:
Jeff Cioletti, Editor-in-Chief, Beverage World

Panelist:
Andrew Auwerda, President & Co-Founder, Philadelphia Distilling
Gary Fish
, President, Deschutes Brewery, Inc.
Steve Hindy, Co-Founder, President & Chairman, Brooklyn Brewery
David Pickerell, Master Distiller, Hillrock Estate Distillery

2:00-2:45pm
KEYNOTE
Albert P. Carey, Chief Executive Officer, Pepsico Americas Beverages

2:45-3:15pm
BEVERAGE BREAK
Gallery Foyer

3:15-4:15pm
THE SHAPE OF THINGS TO COME: A WALL STREET PERSPECTIVE
Continued slow growth? A quickening of the global economy? Consumer tastes that continue to evolve? The prospect of mega-mergers? The right mix of corporate leadership? Which of these and other questions will have the most impact on the global beverage landscape over the next year? The Forum's annual roundtable of Wall Street experts will provide lively debate and insight into who's up, who's down and who's climbing to the top of the beverage world.

Moderator:
Caroline Levy, Managing Director-Beverages/HPC, CLSA
Panelist:
John Faucher, Managing Director, JPMorgan Chase
Bonnie Herzog
, Managing Director, Wells Fargo Securities, LLC
Mark Swartzberg, Managing Director, Stifel, Nicolaus & Company, Inc

4:15-4:30pm
LARGE COMPANY OF THE YEAR AWARD PRESENTATION

Large Company of the Year: Anheuser-Busch InBev

4:30-5:15pm
KEYNOTE

Luiz Fernando Edmond, President, North America, Anheuser-Busch InBev

5:15-7:00pm
COCKTAIL RECEPTION
Gallery North East

 

Wednesday, May 22, 2013

7:30-9:00am
CONTINENTAL BREAKFAST
Gallery Foyer

9:00-9:45am
KEYNOTE
Deryck van Rensburg, President, Venturing & Emerging Brands, Coca-Cola North America
Gallery Ballroom

9:45-10:45am
HOW THE 'MILLENNIAL CONSUMER' IS FUELING LRB INNOVATION
The millennial consumer is all about diversity and change, and the patterns being displayed by him have led to a vast degree of entrepreneurial innovation across Liquid Refreshment Beverages. Find out what ideas, tactics and means-of-measurement the successful beverage entrepreneurs are using to find the right balance to meet the needs of the millennial consumer.

Moderator:
Brian Sudano, Managing Partner, Beverage Marketing Corporation, BMC Strategic Associates
Panelist:
Kara Goldin, Founder & Chief Executive Officer, Hint Inc.
Paddy Spence
, Chief Executive Officer, Zevia
Ben Weiss, Chief Executive Officer & Founder, bai brands, llc

10:45-11:15am
BEVERAGE BREAK
Gallery Foyer

11:15-12:00om
KEYNOTE
Bill Hacket, President, Crown Imports LLC

12:00-12:15pm
drinktec 2013

12:15-12:30pm
CLOSING REMARKS

 

BREAKOUT SESSIONS (For registered workshop attendees only):
Breakout registrants are entitled to attend one session each from group 1 and group 2

12:45-1:45pm
LUNCH
Gallery North East

1:45-2:45pm
GROUP 1
(To run concurrently)

  • TOP TRENDS SHAPING REFRESHMENT BEVERAGE MARKET
    West Ballroom A/B

    What are the key trends shaping liquid refreshment beverage performance? What's behind the success of the fastest growing categories? Which new products hold the most promise? What does the future hold for refreshment beverages? Chock full of insights and data, this fast-paced session will answer these questions and many more. Plus, get a first-hand look at some just-launched beverages.
    Presented by: Gary A. Hemphill, Managing Director and Chief Operating Officer, Information Services, Beverage Marketing Corporation

  • BRAND BUILDING: THE MONEY & THE MANPOWER
    West Ballroom C
    Before a startup brand can, well, start up, the company behind it needs the right kind of partners on two fronts: financial and distribution. Experts from both sides of that investment spectrum—private equity firms and beverage wholesalers—weigh in on what types of brands they want to get behind and what entrepreneurial beverage companies need to be looking for in prospective brand building partnerships.
    Presented by: Alexander S. Panos, Managing Director, TSG Consumer Partners, J. Ross Colbert, Executive Director, Global Strategist - Beverages, Rabobank International, Gerry Martin, Vice President of Marketing & Immediate Consumption Sales, Polar Beverages and Bob Brockway, President & COO, Pepsi Cola & National Brand Beverages, Ltd, Canada Dry Delaware Valley Corporation and Canada Dry Potomac Corporation

2:45-3:00pm
BEVERAGE BREAK

West Foyer

3:00-4:00pm
GROUP 2 (To run concurrently)

  • TOP TRENDS SHAPING BEVERRAGE ALCOHOL MARKET
    West Ballroom A/B
    Seeking market insights on alcoholic beverages? Join us for this intriguing alcoholic beverage session. Learn about the trends shaping consumption in the ongoing marketplace battle between beer, wine and spirits. Find out which segments are shining brightest. How packaging is helping to shape market innovation. Learn whether consumers are still trading up. Which segments will see the fastest growth in the future. And more.
    Presented by: Brian Sudano, Managing Director and Chief Operating Officer, BMC Strategic Associates and Alisa Joseph, VP Advertiser Marketing Services, Scarborough Research

  • CRAFTERNOON TUTORIAL & TASTING
    West Ballroom C
    With consistent double-digit year-on-year growth, the craft beer segment remains the most exciting narrative in the U.S. beer market. Discover some of the stories behind that story and enjoy a taste tutorial as you sip a few offerings from select breweries driving growth and momentum among the more than 2,000 craft brewers on the market.
    Presented by: Julia Herz, Craft Beer Program Director, Brewers Association