Richard
Sands is chairman and chief executive officer of Constellation Brands,
Inc., which yearly, markets more than 160 million cases of beverage
alcohol products worldwide and has annual net sales of approximately
$3 billion. Constellation Brands is the second largest wine producer,
second largest imported beer marketer and third largest distilled spirits
company in the United States. The Company's U.K. operations rank #2
in fermented cider, #1 in wine and #1 in independent wholesaling to
on-premise accounts.
Mr. Sands joined Constellation Brands in 1979, and after serving in various positions
in wine production, finance, sales and marketing, was appointed executive vice
president in 1982. In 1986, he assumed the position of president and chief operating
officer. With his 1993 appointment as chief executive officer, Mr. Sands assumed
management of the company's domestic and worldwide operations.
Under Mr. Sands' direction, Constellation Brands has made numerous acquisitions
in the wine business, including Manischewitz and Widmer's in 1986 and the Guild
Wine Company (owners of Cooks, Cribari and Dunnewood) in 1991. The company diversified
its interest in the beverage alcohol business in 1993 with the acquisition of
Barton, a major producer of distilled spirits and a marketer of imported beer.
Also in 1993, the company purchased Vintners International, producers of such
well-known brands as Paul Masson, Taylors, Great Western and Gold Seal. The following
year, Constellation Brands acquired the Inglenook and Almaden brands from Heublein,
thereby capturing a 17 percent share of all wine sold in the United States. In
1995, the company expanded its spirits business with the acquisition of the Fleischmann's,
Old Mr. Boston, Schenley and Glenmore brands. The Company expanded its geographic
reach with its acquisition of Matthew Clark, PLC, in the U.K in 1998. In 1999,
the company purchased the flagship spirits brand, Black Velvet and entered the
fine wine business with the acquisitions of Franciscan Estates and Simi. Most
recently in 2001, the company purchased Ravenswood and entered into a joint venture
with BRL Hardy, Australia’s number one wine producer. The joint venture,
Pacific Wine Partners, markets Hardy’s Australia wines and purchased Blackstone
in 2002.
Mr. Sands is Chairman of the Norman Howard School Foundation, which endeavors
to improve the parental awareness of and early intervention for children with
learning disabilities. He also sits on the board of trustees for the Rochester
Institute of Technology, a leading university in career-oriented and professional
education.
He attended the University of California at Berkeley and graduated from the University
of Vermont in 1974 with a B.A. in psychology. Mr. Sands received a masters degree
and a PhD. in social psychology, both from the University of North Carolina,
where he published numerous research papers. |
Dawn
Hudson is president of Pepsi-Cola North America, the $4 billion refreshment
beverage unit of PepsiCo in the United States and Canada. She assumed
this responsibility in June 2002.
Previously
senior vice president, strategy and marketing, Hudson, 44, has led
Pepsi-Cola North America’s brand strategy and marketing efforts
since 1998. In that role she also was responsible for the company’s
channel strategy and marketing, product innovation, research and
development, joint ventures and marketplace initiative development.
One of
the country’s preeminent marketers, Hudson has more than 20
years of strategic brand-building experience behind some of the world’s
best-known consumer products. She has led Pepsi’s efforts to
create high-impact, sustainable programs while guiding major advances
in the company’s advertising and communications. In 1999, she
launched Pepsi’s popular “Joy of Cola” campaign
and guided Pepsi into its largest summer promotion ever, a tie-in
with "Star Wars, Episode I – The Phantom Menace." In
2000, she helped revitalize the Pepsi Challenge after a 17-year hiatus.
And, in 2001, she launched new “Joy of Pepsi” advertising
featuring Britney Spears and oversaw the national introductions of
Pepsi Twist and Mountain Dew Code Red.
Hudson
also has served as senior vice president of marketing, flavor brands,
new products and joint ventures. She first joined PepsiCo in 1996
as executive vice president of sales and marketing for Frito-Lay,
where she played a key role in Rold Gold’s successful “Pretzel
Boy” advertising campaign and globalized Lay’s Potato
Chips by transforming its advertising, packaging, merchandising and
positioning into a single worldwide campaign.
Before
coming to PepsiCo, Hudson was managing director at D’Arcy Masius
Benton & Bowles in New York. Prior to that, she was one of three
managing partners in the New York/Chicago offices of DDB Needham,
where she also was director of account management and integrated
marketing. Hudson was a partner at TLK in Chicago and a brand manager
for Bristol Myers in the early 1980s.
Hudson
serves on the boards of the LPGA, Lowe’s Corporation, The Association
of National Advertisers and the American Film Institute. In 2002,
she was named Advertising Woman of the Year by Advertising Women
of New York. She also has won the “B*East” award from
District Two of the American Advertising Federation, has been named
twice to Advertising Age’s list of Top 50 Marketers and has
been inducted into the American Advertising Federation’s Advertising
Hall of Achievement. An active alumna of Dartmouth College in Hanover,
N.H., she has a bachelor’s degree in English and economics. |
| Chris
Lowe was named Chief Marketing Officer, Coca-Cola North America in
June, 2002. Before this newest appointment
he’d been serving as Senior Vice President, Strategic Marketing,
with responsibility for Global brands, communication and research. Prior
to this role, Chris served as President and CEO of Fizzion LLC, a wholly-owned
subsidiary of The Coca-Cola Company.
Chris has held a variety of marketing and operations positions in
his 13 years at The Coca-Cola Company. He was the President of the
Central America and Caribbean Division where he managed the Company’s
business in 34 countries and ran two company owned bottling operations.
As the Vice President of Strategic Marketing, he was in charge of worldwide
strategy for all the Company’s brands and properties. In response
to a need to update the research capability of the Company on a worldwide
basis, Chris totally redesigned and implemented a new approach to market
research in his role as the Vice President of Presearch, Research,
and Trends. Chris’ initial entry into the Company was as Vice
President for Marketing in the USA Fountain Division.
Prior to joining The Coca-Cola Company, Chris was a Partner in the
consulting firm, Marketing Corporation of America in Westport, CT.
At MCA, Chris consulted to Fortune 500 companies operating in the package
goods arena. Most of his consulting concentrated in the areas of marketing
and strategy.
Chris started his career at General Mills, Inc., where he held a variety
of positions in brand management and acquisitions in both Minneapolis
and London.
Born and raised in North Carolina, Chris attended the University of
North Carolina where he received a degree in Economics. He earned an
MBA in Marketing from Wake Forest University.
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