Donald M. Kendall
Donald M. Kendall
Co-Founder, Former Chairman & CEO
Donald M. Kendall is the co-founder of PepsiCo and was its Chief Executive Officer for 21 years before his retirement in May 1986. Mr. Kendall served as Chairman of the Board’s Executive Committee from 1986 until 1991.

With revenues of about $25 billion, PepsiCo ranks as the world’s fourth largest food and beverage company. It includes: Frito Lay, the world’s largest manufacturer and distributor of snacks; Pepsi-Cola, the second largest soft drink business; Tropicana, the largest marketer and producer of branded juices; Gatorade, the world’s leading sports drink; and Quaker Foods, which merged with PepsiCo in August 2001.

Mr. Kendall, a National Business Hall of Fame laureate, has been recognized as one of the giants of American industry. Not only did he build one of the world’s premier consumer products companies, he also used his position in business to serve his nation, to advance the cause of international understanding and to promote human equality and justice.

Mr. Kendall joined Pepsi-Cola Company as a fountain syrup sales representative following distinguished service in World War II as a Naval aviator. He advanced from sales to managing a sales crew, to managing sales for all company-operated plants. In 1951 he became assistant national sales manager, and a year later was promoted to vice president in charge of national sales. In 1956 he became vice president in charge of marketing for the United States, with responsibility for all sales, advertising and promotion.

In 1957, Mr. Kendall became President of Pepsi-Cola’s oversea operations. Under his leadership Pepsi-Cola’s international presence expanded dramatically. The number of countries in which Pepsi-Cola was available more than doubled and sales tripled.

Mr. Kendall was named President and Chief Executive Officer of Pepsi-Cola Company in 1963. He launched a series of marketing and management innovations that accelerated the sales of Pepsi-Cola. And he added new products, such as Diet Pepsi-Cola and Mountain Dew, to broaden both the company’s product line and its consumer base.

In 1965 Mr. Kendall engineered the merger that brought Pepsi-Cola Company together with Frito-Lay to create PepsiCo, Inc. Mr. Kendall was appointed President and Chief Executive Officer of the new company. He was elected Chairman and Chief Executive Officer in 1971, a position he held until his retirement.

Under Mr. Kendall’s leadership, PepsiCo became one of the largest corporations in the United States. PepsiCo divisions also expanded their operations to new areas of the world, including the former USSR (where Pepsi-Cola was the first foreign consumer product to be sold) and the Peoples Republic of China.

Throughout his career, Mr. Kendall has been extremely active in a wide variety of key cultural, economic and political organizations, both domestically and internationally. Major appointments include: National Alliance of Businessmen (Chairman, 1969; director for eight years); US-USSR Trade and Economic Council (first US Co-Chairman, 1973-1977), Emergency Committee for American Trade (Chairman, 1969-1976), the Chamber of Commerce of the United States (Chairman of the Board, 1981-1982), National Center for Resource Recovery, Inc. (Chairman from 1970 to 1976), Grocery Manufacturers of America (Chairman from 1969-1971) and the American Ballet Theatre Foundation (Chairman of the Board, 1977-1983).

Mr. Kendall serves on the Board of Directors of Orvis and Enfrastructure. He is also Director of the Institute for Environmental and Natural Resources at the University of Wyoming and the Wildlife Heritage Foundation of Wyoming.

Mr. Kendall has been widely recognized for his contributions to American business. In 1987 the Board of Editors of Fortune magazine selected Mr. Kendall for induction into the National Business Hall of Fame, where he joined such business legends as Andrew Carnegie, Thomas Edison, Alfred Sloan and John D. Rockefeller. The award recognizes “outstanding business leaders who have contributed significantly to the growth of the private enterprise system and of this country.”

In 1986 the NAACP Legal Defense and Educational Fund honored him with the first Equal Justice Award. The Fund recognized his leadership in public affairs and social responsibility, noting: “By demonstrating throughout his career a genuine openness of mind, a restless searching for fresh opportunity and a spaciousness of vision often all too rare in the higher reaches of corporate life, Don Kendall has provided for future generations a model of enlightened, progressive and authentic patriotism--blended with true citizenship of the world and a lifelong, unshakable dedication to the cause of equal justice.”

Mr. Kendall’s dedication also extends to the arts. He is perhaps most recognized for the outstanding collection of 20th century outdoor sculpture in the Donald M. Kendall Sculpture Gardens that surround the corporation’s headquarters in Purchase, New York. The gardens feature works by major artists such as Rodin, Calder and Moore and are considered the foremost corporate sculpture gardens in the world.

A native of Sequim, Washington, Mr. Kendall attended Western Kentucky State College. He is the recipient of an Honorary Doctorate of Law Degree from Stetson University, DeLand, Florida; an Honorary Doctorate of Law Degree from Babson College, Wellesley, Massachusetts; and a Doctor of Law from Gonzaga University in Spokane, Washington. Mr. Kendall also received Doctor of Humane Letters degrees from Mercy College, Dobbs Ferry, New York; Manhattanville College, Purchase, New York; the State University of New York (SUNY) Purchase; and Long Island University, Brookville, New York.

Mr. Kendall is keenly interested in physical fitness. He jogs and bicycles regularly, plays tennis and golf, and is the architect of PepsiCo’s award winning fitness program for employees.

Donald R. Keough
Donald R. Keough
Former President & COO
The Coca-Cola Company

Don Keough is chairman of the Board of Allen & Company Incorporated, a New York investment-banking firm. He was elected to that position in April 1993.

Mr. Keough retired as president, chief operating officer and a director of The Coca-Cola Company in April 1993, positions he held since early 1981. His tenure with the Company dates back to 1950. In addition, from 1986 to 1993 he served as chairman of the Board of Coca-Cola Enterprises, Inc., the world’s largest bottling system. From 1985 to 1989, he also served as chairman of Columbia Pictures, Inc., before it was sold to Sony, Inc.

Mr. Keough currently serves on the Boards of IAC/InterActiveCorp, YankeeNets LLC, Convera Corporation, Berkshire Hathaway Inc. and The Coca-Cola Company, to which he was elected in February 2004. In addition, he has served for many years as a member of the Boards of McDonald’s Corporation, The Washington Post Company, H. J. Heinz Company and The Home Depot.

He is chairman emeritus of the Board of Trustees and a Life Trustee of the University of Notre Dame. He is a trustee of several other educational, charitable and civic organizations.

Mr. Keough has received various honors in his career, including honorary doctorates from the University of Notre Dame, his alma mater Creighton University, Emory University, Trinity University in Dublin, Ireland, and Clark University. The University of Notre Dame’s highest honor, the Laetare Medal, was presented to Mr. Keough in May 1993. Mr. Keough was elected a Fellow of the American Academy of Arts & Sciences in 2002 and was inducted into the Junior Achievement National Business Hall of Fame in 2003.

Ivan Menezes Ivan Menezes
President & Chief Executive Officer

Ivan Menezes is the President and Chief Operating Officer of the North American operation of Diageo, the world’s leading premium drinks company. In June 2003, he was appointed to the position of President and Chief Executive Officer effective January 1, 2004.

An executive with extensive experience in the global consumer goods industry, Menezes joined Diageo in 1997 as Strategy Director for Guinness PLC. Since joining Diageo he has held several global marketing and integration positions. In his current role, he is responsible for the operations, supply and distribution functions of the company in the United States and Canada. He has been instrumental in simplifying North America’s business processes, directing North America sales and distribution efforts, and reorganizing the sales and marketing functions.

Prior to his assignment in North America, Menezes served as President of Diageo Venture Markets. In this capacity Menezes directed the efforts of the expansive group of largely autonomous business units that have direct responsibility for approximately 123 countries, representing nearly 71% of the world’s population and 60% of alcohol beverage servings.

Before joining Diageo, Menezes worked for Nestle in India, Booz Allen & Hamilton in Chicago and Whirlpool Europe in Milan.

Menezes holds an MBA from Northwestern University’s Kellogg School of Management.

Frans van der Minne
President & Chief Executive Officer
Heineken USA

Frans van der Minne is a 29-year veteran of the international beer business. He was born in Dubbeldam in the Netherlands and was educated in Holland and holds a degree in Marketing.

He began his career with Heineken in 1975, working as a sales manager in the Dutch province of Brabant. He has held a succession of positions of increasing responsibility within Heineken. He has served in the Heineken Export organization in Singapore, and Australia and was in charge of exports to the Caribbean, Eastern Europe and Canada. In 1988, he was appointed General Manager of Murphy Brewery Ireland Limited in Cork, Ireland.

He was named Director of the Heineken Export organization in 1989 and served in that position until he was appointed Cluster Director of Europe in 1999. As Export Director he was responsible for all Heineken exports from Amsterdam throughout the world. His position as Cluster Director placed him in charge of the company’s operations in all of Eastern Europe, Ireland, the United Kingdom, Switzerland and Belgium.

He was appointed President and Chief Executive Officer of Heineken USA on July 7, 2000 and assumed that position on September 1, 2000.

Among his previous work experience was a four-year term between 1970 and 1974 with Container Transport International, a container leasing company then based in White Plains, NY. Mr. van der Minne lived and worked in White Plains for the first year of the term.

Mr. van der Minne currently serves on the board of directors of the National Forest Foundation and the Netherlands American Community Trust and is an ex-officio member of the board of directors of the Beer Institute.

In the Netherlands he has held board memberships in the following organizations: the Federation of Netherland Exports, the World Trade Center in Amsterdam, the Canadian Chamber of Commerce in the Netherlands and the Dutch Cooperative Flower Centre.

Mr. van der Minne and his wife are the parents of three children. They make their home in Greenwich, Connecticut.

His leisure time interests include playing golf and tennis.

Steven J. Heyer
President & Chief Operating Officer
The Coca-Cola Company

Steven J. Heyer was elected president and chief operating officer of The Coca-Cola Company on December 11, 2002. He joined the company on March 4, 2001 from AOL Time Warner, where he served most recently as president and COO of Turner Broadcasting System, Inc. and a member of AOL Time Warner's operating committee.

Prior to being elected president and chief operating officer of the company, Mr. Heyer was president and chief operating officer of Coca-Cola Ventures. In that position, he was responsible for The Coca-Cola Company's identification and development of significant related new business opportunities. He was also responsible for managing the company's interests in all noncarbonated beverage new businesses and ventures, and the coordination and oversight of all the company's joint ventures and new partnerships. He was also responsible for leading the company's Innovation Centers and incubator (Fizzion), and providing leadership to the Corporate Marketing, Advertising, Strategic Planning, Technical, Information Technology, and Human Resources functions and new product development processes for the company overall. In April 2002, Mr. Heyer was given additional responsibilities leading the company's operating units in Latin America.

Mr. Heyer serves on the Board of Directors of Coca-Cola Enterprises, Inc. and Coca-Cola FEMSA. His civic involvement included serving on the Board of Advisors of the Amos Tuck School at Dartmouth College for 7 years and he is the retired chairman of the Board of Directors of the Cable Advertising Bureau and Director of the Ad Council. In Atlanta, he currently serves on the Board of Directors of Woodruff Arts Center, Piedmont Hospital, Trinity School, and Pace Academy. He is also a member of Emory University's Board of Visitors.

At Turner, Mr. Heyer was responsible for all primary revenue and cost centers for the company including its entertainment networks, TBS, TNT, Turner Classic Movies, Turner South, Cartoon Network and Boomerang and its news networks, CNN, Headline News, CNNfn, CNNSI, and CNN Airport Network on a global basis. He also directed Turner sales, marketing and distribution and sports divisions.

During his tenure at Turner, Mr. Heyer was instrumental in launching 14 new television networks, a partial-day, German language version of CNN, and a European and Asian version of Turner Classic Movies. He also led the effort to expand Turner's Internet presence, introducing 19 distinct Web sites for its CNN, Cartoon Network, and its Turner Classic Movie brands in various languages.

While at Turner, Mr. Heyer was key in acquiring NASCAR rights, including a more recent agreement to take over development of the Web site, the renewal of the NBA contract, and the acquisition of over 200 world broadcast premier movies for TBS and TNT. Mr. Heyer also played an important role in the integration of Turner Broadcasting into its new corporate parent, AOL Time Warner. He is also credited with the reengineering of CNN and Headline News for improved growth and profitability and the rebranding of TBS and TNT.

Prior to joining TBS, Mr. Heyer was president and COO of Young & Rubicam Advertising Worldwide where he was responsible for Y&R's operations and growth strategies around the world. He was a member of Y&R's executive committee and board of directors. Previously, he was a senior vice president and managing partner at Booz Allen & Hamilton, where he spent 15 years. At Booz Allen, Mr. Heyer led the Consumer Industries Groups and the strategy, organization and executive compensation practices of the firm, serving consumer goods, consumer services, financial services and media communications and entertainment companies worldwide. He was also managing partner of the firm's flagship New York office and a member of the firm's executive committee and board of directors.



John K. Sheppard
President & Chief Operating Officer
Cott Corporation

On March 18, 2004, John K. Sheppard was designated Chief Executive Officer effective September 1, 2004.

Mr. Sheppard joined the Company in January 2002 as President for Cott's business in the U.S. and an Executive Vice President. Under his leadership, Cott's U.S. business unit had significantly accelerated sales growth and posted record earnings.

On July 17, 2003, Mr. Sheppard was named president and chief operating officer of Cott Corporation overseeing all domestic and international operations for the Company. In addition, he was appointed to Cott's Board of Directors.

His experience includes 20 years at the Coca-Cola Company where his executive responsibilities ranged across sales, marketing, finance and strategic planning to management of international operations. Most recently, he served as president and chief executive of ServiceCentral Technologies, Inc., a global software firm that specializes in field service management. Mr. Sheppard holds both an MBA in finance and a BBA in marketing from the University of Georgia.