Breakout Sessions

Delivering the in-depth information and thought-provoking analysis that have made them must-attend events for industry executives, our Breakout Sessions are back and better than ever. With gripping topics focusing on the latest trends of 2006, these interactive workshops will keep you on-track and in-touch with the current state of the beverage universe as well as what to expect in the near future.

Breakout registrants are entitled to attend one session from each group.

Group 1 (to run concurrently)

 I. Market Trends I: Alcoholic Beverages
Presented by: Brian Sudano, Managing Director & Chief Operating Officer, Alcohol Consulting Services, Beverage Marketing Corporation

The workshop will explore the current business environment, evolving consumer trends, competition between categories and volume trends and projections in the beverage alcohol market.

II. What are the Boomers Thinking and Drinking?
Presented by: Bob Pares, Senior Vice President, GfK Roper, Trends & Brand Strategy, Gfk NOP

Baby boomers start turning 60 this year, and this generation's size and characteristics will make a major impact on the beverage market. This workshop will look at both the demographic trends and the resulting opportunities for beverage marketers. (Hint: the opportunities are far larger and more different than most imagine!)

Group 2 (to run concurrently)

 I. Market Trends II: Non-alcoholic Beverages
Presented by: Gary A. Hemphill, Managing Director & Chief Operating Officer, Information Services, Beverage Marketing Corporation; and Andrea Foote, Editor-in-Chief, Beverage World

This workshop will delve into what’s moving energy drinks, CSDs, bottled water, fruit beverages and other drink categories. This workshop will provide insight into the latest volume data as well as current market trends relating to the entire range of non-alcoholic beverages.

II. Optimizing Business in On-Premise
Presented by: Richard Hurst Senior Vice President Beverage Alcohol ACNielsen; and Robert Fong Group Managing Director Bevinco Group of Companies;
Worldwide Managing Director & Chief Operating Officer Bevinco Corporation

This workshop, using data collected through ACNielsen’s extensive market information network, explores the on-premise beverage business. What are the latest developments? What’s selling where? What strategies and innovations have been successful?

Arrangements for the 2006 Beverage Forum are being finalized. Please check again for the latest developments.