Miller's
Adami |
Bullish
for Beer - Miller Brewing President and
CEO Norman Adami urged his beer marketing peers to join him
in turning the tide of the stagnant US beer industry. 
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POM
Wonderful's Tupper and Miller's Adami |
Companies
of the Year - Following his keynote, Adami
accepted the Beverage Forum Company of the Year award in
the $1 billion or more category on behalf of Miller Brewing.
In the under $1 billion category, POM Wonderful was this
year’s honoree. COO Matt Tupper accepted on behalf
of his company.
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 Molson
Coors' Klugman
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Three-in-one -
Industry leaders from the three alcohol beverage segments offered
their insights on the dynamics of modern licensed beverage market.
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InBev's
Thorpe |
InBev's
Innovation - InBev is no stranger to bringing
fresh news to the beer category and InBev USA president and
CEO Simon Thorpe suggested that marketing the beer experience,
not just the beverage itself, is one of the ways to bring
excitement to the market.
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Pepsi
Bottling Group's Cahill
|
Beverage
Marketing Corporation's
Bellas presents Weatherup with
Lifetime Achievement Award
Pepsi's
Pros - This year’s Beverage Forum Lifetime
Achievement Award went to an esteemed veteran of the Pepsi
system, Craig Weatherup. Pepsi’s
top bottler continues to navigate the challenging waters
of the market and PBG president John Cahill spoke frankly
about some of the issues confronting the CSD market.
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Coca-Cola's Knauss |
Coke's
Turn -
The spotlight may have been on Pepsi, but Coke was well-represented
at the Forum with some words from president and COO Donald
Knauss.
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 Nestlé Water
North America's Davino |
Refreshing
the Market - Innovation continues to be the
order of the day and sports/energy drinks, bottled water
and carbonated soft drinks continue to lead new product introductions
in the beverage industry.
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Anheuser-Busch's
McGauley |
Getting
Personal - It is no longer enough to just present
your brand to your audience. These days a beverage brand
must get personal with its drinkers.
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UBS'
Levy |
A
Time of Change - Finally, no Beverage Forum
would be complete without a few words from Wall Street. Financial
analysts told an audience at Beverage Forum 2005 during the
session, “Money Matters,” that the beverage industry
continues to be undergoing dramatic change.
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