SVP, Content Development
Alex Krawitz leads original content development and strategy for Ny-based strategic design and innovation company, Firstborn. Alex lead’s Firstborn's Studio team - a cross-discipline department of creatives including motion designers, 3D graphic artists, video editors and creative producers. This team is the driving force behind groundbreaking visual content for multiple screens and platforms for brands like Adidas, Mountain Dew, Patrón and Rolex, to name a few.
Alex joined Firstborn in 2011, after a seven-year post as Founder and Executive Producer of Bigstar, a bi-coastal motion graphic design and production studio. While at Bigstar, Alex was able to grow the studio from humble beginnings (one machine in a tiny apartment) into an award-winning studio specializing in commercial work, network rebrands and feature film title sequences. Projects included commercial spots for Lexus and AT&T, broadcast work and rebrands for BIO, HBO and ESPN, as well as film title sequences for the Academy Award winning film Inside Job. Alex has also written for publications like Advertising Age and Campaign.
Alex is a native of Buffalo, NY and has lived in NYC for the past eleven years. In his spare time he loves to travel with his wife and has been all over the US, Central America, Europe and Southeast Asia.