Beverage Forum The Beverage Forum The Beverage Forum

2018 Agenda

Tuesday, April 24

Tuesday, April 24

7:00am - 7:30am

Registration & Coffee  

7:30am - 8:30am

Workshop 1:Top Trends Shaping the Alcohol Market

Brian Sudano, Managing Partner, BMC Strategic Associates, Beverage Marketing Corporation

The alcoholic beverage segment has recently taken on a new look. A multitude of craft and artisanal beverages and companies have taken the stage creating a whole new array of choices for consumers. With an in-depth review of growth rates, projections, consumer growth patterns, category challenges and much more, you will get a detailed look at the developments that are shaping today’s alcoholic beverage marketplace. We will also explore the consumer. Which category -- beer, wine or spirits -- is winning and why?

8:30am - 9:00am

Continental Breakfast & Networking

Sponsored by cargill

9:00am - 9:30am

Welcome & Opening Address: State of the Industry

Michael Bellas, Chairman & CEO, Beverage Marketing Corporation
Steve Pintarelli, Publisher, Beverage Industry

9:30am - 9:45am

Beverage Awards Presentation: Lifetime Achievement

9:45am - 10:30am

Keynote: The Coca-Cola Company

Muhtar Kent, Chairman of the Board of Directors, The Coca-Cola Company

10:30am - 11:00am

Networking Break 

11:00am - 11:45am 

Keynote: PepsiCo

Al Carey, CEO, PepsiCo North America

11:45am - 12:45pm

Panel: Seizing Market Opportunities

Great brands are born out of opportunity. They identify unmet consumer needs and relentlessly focus on satisfying them. By offering superior delivery of desired benefits, new winners have included such brands as Michelob Ultra, La Croix, Modelo Especial, LifeWtr and others, while the challenge for such iconic beverage brands as Coors Light, Bud Light, Miller Lite, Snapple, AriZona, Pepsi and Coke is to regain their mojo in the face of strong competition. The panel will offer insights and experiences as to how their brands have identified and successfully capitalized on new market opportunities to drive growth.

Greg Butler, Vice President, Miller Brands, MillerCoors
Andy Goeler, 
VP Marketing, Bud Light, Anheuser-Busch
Andrew Springate, Chief Marketing Officer, Dr Pepper Snapple Group
Kevin Lane Keller, E.B. Osborn Professor of Marketing, The Tuck School of Business, Dartmouth College (Moderator)

12:45pm - 1:45pm

Lunch & Networking

Sponsored by niagara

1:45pm - 2:00pm

Beverage Award Presentation: Small & Large Company

The Beverage Forum is proud to recognize large and small organizations that stood out in 2017 and have risen to meet the opportunities and challenges within the beverage space.

2:00pm - 2:45pm

Keynote: Diageo  

Deirdre Mahlan, President, Diageo North America

 2:45pm - 3:30 pm

Panel: Growing Through Innovation

Consumers want more and more from their beverages today. As formulators look to address function, health and wellness, calorie reduction, and much more (even a marijuana high), today’s trendsetting innovations not only are fulfilling need states, but also offering new pathways to growth for both large and small beverage manufacturers.

Faith Popcorn, Founder & CEO, Faith Popcorn's BrainReserve
Danny Stepper, CEO & Co-Founder, L.A. Libations

3:30pm - 4:00pm

Networking Break

Sponsored by martin bauer

4:00pm - 4:45pm

Panel: Succeeding in the Evolving Retail Landscape

The retail landscape is seeing unprecedented disruptive change take place as e-commerce, technology, merchandising trends and delivery options are impacting the marketplace. Today’s retailers must develop new avenues for growth in this disruptive marketplace. Listen as a panel of retail experts discuss these changes and how to successfully compete in the years ahead.

Tom Burkemper, Senior Director, DMM - Beverages, Walgreens
Jessi Moffitt, Director of Innovation, Canteen
Additional panelist TBA

4:45pm - 5:30pm

Keynote: Constellation Brands

Paul Hetterich, EVP & President, Beer Division, Constellation Brands 

5:30pm - 6:30pm

Cocktail Reception & Networking


Presented By
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