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Kevin Lane Keller
E. B. Osborn Professor of Marketing
Tuck School of Business, Dartmouth College

Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Keller's academic resume includes degrees from Cornell, Duke, and Carnegie-Mellon universities, award-winning research, and faculty positions at Berkeley, Stanford, and UNC. He is the author of: Strategic Brand Management, in its 4th edition, and co-author with Philip Kotler of, Marketing Management, now in its 15th edition, both market leaders all over the world.