Beverage Forum

Bill Creelman
Founder & CEO

Bill Creelman is the Founder of Spindrift Beverage Co., Inc. and serves as its Chief Executive Officer. Prior to Spindrift, Bill co-founded Stirrings which sold to Diageo in 2009.

Bill grew up on a farm in Western Massachusetts where all the food was unprocessed, seasonal, and fresh. In 2010, he began making his own sparkling beverages to help him kick his fiendish Diet Coke habit. He wanted something refreshing, with real ingredients he could pronounce and enjoy with his young family. After much trial and error, he achieved this by combining 2 simple ingredients: fresh fruit and triple-filtered sparkling water. He named it Spindrift.

Today, Spindrift is made up of 50 passionate employees dedicated to changing the sparkling beverage industry. Spindrift is leading beverage into a new age of transparency and ingredient simplicity by offering a product with no artificial sweeteners, no natural flavorings, and no essences. Spindrift was recently named to Inc. Magazine’s 500 fasting growing companies and two-time recipient of BevNet’s Product of the Year.

Bill lives outside of Boston with his wife, Harley, and 4 kids.