Beverage Forum

Brian Sudano
Managing Partner
Beverage Marketing Corporation, BMC Strategic Associates

Brian Sudano is Managing Partner & COO of Beverage Marketing Corporation. Sudano's experience covers the entire beverage industry from soft drinks and juice to beer, wine and spirits along and its various functions and crosses over into packaging, flavors, manufacturing and distribution. He regularly provides strategic advice and council to some of the leading companies in the industry. His broad industry experience on the corporate side combined with his consulting experience provides a unique perspective that is valued across the entire business model to include strategy, planning, procurement, production, marketing, distribution, retail, consumer and support levels such as IT, financial modeling, market analysis, organizational efficiency, innovation, etc. He is also involved in Business Development activities for companies including due diligence and advising on business transactions. He has also lead transformative change for clients to accelerate growth through disruptive change in R-T-M, organization structure, new product development, geographic expansion and capability building. His client base includes all the major global beverage companies, Private Equity, Financial Institutions along with associated businesses. Mr. Sudano is regularly quoted in leading global business publications, speaks at many industry events and is a contributing editor at Beverage World magazine.

Before joining BMC, Mr. Sudano was a senior executive with Constellation Brands where he created a group chartered to implement best practice business processes across the entire organization. Prior to Constellation Brands, Sudano was with Joseph E. Seagram & Sons where he held various senior positions, including leading International Business Development and Strategic planning processes, as well as CFO for a unit at the company. He held various positions dealing with spirits, beer, wine, carbonated soft drinks and fruit juices during his tenure.

Mr. Sudano received an MBA with honors from Rutgers Graduate School of Management and is a New Jersey Certified Public Accountant.