Wednesday, April 27, 2005

7:30-9am
REGISTRATION & CONTINENTAL BREAKFAST
East Foyer
Sponsored by:    

9-9:10am
WELCOME
Kevin Francella, Publisher
Beverage World

9:10-9:30am
OPENING ADDRESS
Michael C. Bellas, Chairman & CEO
Beverage Marketing Corporation

9:30-10:30am
BREAKTHROUGH MARKETING
Using the New Tools
New marketing means creating opportunities to revitalize the various beverage categories. Are marketers fully exploiting the latest micromarketing and brand positioning techniques, channel-specific approaches and new media? A panel of experts from major companies discusses efforts to light a fire with new marketing methods.
Moderator:
Kevin Lane Keller, Ph.D, E.B. Osborn Professor of Marketing,
Amos Tuck School of Business
Dartmouth College
Panelists:
Pat McGauley, Senior Director, Innovations and High End Brands
Anheuser-Busch, Inc.
Andrew Glaser, Brand Director, Marketing
Heineken USA Incorporated

10:30-11am
BEVERAGE BREAK
East Foyer
Sponsored by:       

11-11:45am
KEYNOTE SPEECH
Norman Adami, President & CEO
Miller Brewing Company

11:45am-1:15pm
THE BEVERAGE FORUM LUNCHEON

COMPANY OF THE YEAR AWARDS PRESENTATION
Hilton Room, Lobby Level
Sponsored by:    

1:15– 2:15pm
RAISING GLASSES
The New Beverage Alcohol Market
The distilled spirits market has revived and wine growth has accelerated, with both achieving strong performances in recent years and creating competitive challenges for all categories. What’s behind recent trends, and how will beer, distilled spirits and wine marketers respond?
Moderator:
Brian Sudano, Managing Director & COO Consulting Services
Beverage Marketing Corporation
Panelists:
Robert Klugman, Global Chief Strategy Officer
Molson Coors Brewing Company
Lee Tatum, Director, Business Development and New Product Development
Brown-Forman Wines
James Thompson, President, Global Marketing
Diageo

2:15–3:15pm
WHAT DO CONSUMERS WANT?
The New Refreshment Beverage Market
New beverage categories and an endless stream of new products offer consumers more choices than ever and also create complexities for marketers. Will consumers have more than a passing interest in hybrids like vitamin-enhanced waters, tea/juice combos and flavored dairy beverages? And how will companies meet consumers’ changing demands? The refreshment beverage panel of experts will examine today’s protean consumer and competitive factors affecting the category’s future.
Moderator:
Stanley J. Kostman, President
Beverage Marketing Corporation
Panelists:
Robert Davino, Vice President, Marketing
Nestlé Waters North America
Kurt Graetzer, CEO
National Fluid Milk Processor Promotion Board
Brian O' Byrne, Chief Executive Officer
INOV8 Beverage Company

3:15-3:45pm
BEVERAGE BREAK
East Foyer
Sponsored by:       

3:45-4:30pm
KEYNOTE INTERVIEW
John T. Cahill, Chairman & CEO
The Pepsi Bottling Group, Inc.

4:30-5pm
LIFETIME ACHIEVEMENT AWARDS CEREMONY
2005 Honoree:
Craig E. Weatherup, Former Chairman and CEO, The Pepsi Bottling Group; Former CEO, The Pepsi-Cola Company; and Former President, PepsiCo, Inc.

5:30-7pm
COCKTAIL RECEPTION
Hilton Room, Lobby Level
Sponsored by:    

Thursday, April 28, 2005

7:30-9am
CONTINENTAL BREAKFAST
East Foyer
Sponsored by:    

9:00-9:50am
MONEY MATTERS
A Beverage Forum classic, the Wall Street Roundtable reconvenes with the industry’s leading analysts sharing their views on the state of the beverage market and the leading beverage companies. Find out what’s driving the market and who’s taking advantage of growth opportunities.
Moderator:
Steven C. Dixon, Senior Vice President and Manager, The Global Beverage Fund
Arnhold and S. Bleichroeder Advisers, LLC
Panelists:
John Faucher, Managing Director, Equity Research
US Beverage, US Household Product and Personal Care
JPMorgan
Marc Greenberg, Director
Deustche Bank
Caroline S. Levy, Managing Director
UBS Investment Research

10:00-10:45am
KEYNOTE SPEECH
Simon C. Thorpe, President & CEO
InBev USA

10:45-11:15am
BEVERAGE BREAK
East Foyer
Sponsored by:       

11:15am-12pm
KEYNOTE INTERVIEW
Donald R. Knauss
Executive Vice President, The Coca-Cola Company
President & COO, Coca-Cola North America

12-12:10pm
CLOSING REMARKS

BREAKOUT SESSIONS (For registered workshop attendees only):
Breakout registrants are entitled to attend one session from each group.

12:15-1pm
LUNCH
West Foyer

1-2pm
GROUP 1 (To run concurrently)

• Market Trends I: Alcoholic Beverages
  Presented by:
  Brian Sudano, Managing Director and COO, Consulting Services
  Beverage Marketing Corporation
  Jade Room, Third Floor
  
• Changing Retail Realities
  Presented by:
  Marc-David Bismuth, President
  Danone Waters of North America &
  Danone Naya Waters
  Bruce Cohen, Principal and Consumer Goods Industry Leader
  Kurt Salmon Associates
  Peter Hsia, Principal
  Kurt Salmon Associates
  Astor Salon, Third Floor

2-2:15pm
BEVERAGE BREAK
Jade Room, Third Floor
Sponsored by:       

2:15-3:15pm
GROUP 2 (To run concurrently)

• Market Trends II: Non-Alcoholic Beverages
  Presented by:
  Gary A. Hemphill, Managing Director & COO, Information Services
  Beverage Marketing Corporation
  Andrea Foote, Editor-in-Chief
  Beverage World
  Jade Room, Third Floor
  
• New Products and Consumer Trends
  Presented by:
  Tom Vierhile, Director
  Productscan Online Marketing Intelligence Service
  Datamonitor
  Astor Salon, Third Floor