Wednesday, May 24, 2006

7:30-9am
REGISTRATION & CONTINENTAL BREAKFAST
Sponsored by:    

9-9:10am
WELCOME

9:10-9:30am
OPENING ADDRESS

9:30-10:30am
BREAKTHROUGH MARKETING
Innovative beverage companies are using new marketing methods. What approaches, techniques and media have offered breakthroughs? A panel of experts from major companies discusses new ways of reaching consumers.

10:30-11am
BEVERAGE BREAK
Sponsored by:

11-11:45am
KEYNOTE INTERVIEW
Rodney Sacks, Chairman & CEO
Hansen Natural Corporation

11:45am-12:15pm
LIFETIME ACHIEVEMENT AWARD
Grand Ballroom

12:15am-1:15pm
THE BEVERAGE FORUM LUNCHEON & COMPANIES OF THE YEAR AWARDS PRESENTATION

1:15– 2:15pm
INNOVATIVE BRAND BUILDING
Boundary-breaking ideas for products, marketing, packaging, advertising, and other areas can contribute to brand breakthroughs.  What new developments in brand-building have proven themselves?  What lessons learned in other industries could be applied to the beverage business?

2:15–3pm
KEYNOTE INTERVIEW
Jim Turner , Principal
JLT Beverages

3-3:30pm
BEVERAGE BREAK
Sponsored by:

3:30-4:15pm
WALL STREET ROUNDTABLE
A Beverage Forum classic, the Wall Street Roundtable reconvenes with the industry’s leading analysts sharing their views on the state of the beverage market and the leading beverage companies. Find out what’s driving the market and who’s taking advantage of growth opportunities.

4:15-5pm
KEYNOTE SPEECH
John Kennedy , General Manager-Innovation
Diageo North America

5:15-7pm
COCKTAIL RECEPTION
Sponsored by:    

Thursday, May 25, 2006

7:30-9am
CONTINENTAL BREAKFAST
Sponsored by:    

9:00-9:45am
KEYNOTE INTERVIEW
Gary P. Fayard, Executive Vice President & CFO
The Coca-Cola Company

9:45-10:45am
SMALL COMPANY BREAKTHROUGHS
With major companies dominating the marketplace, how are smaller ones finding ways to achieve success?  What sort of new ideas or new ways of doing business have worked?

10:45-11:15am
BEVERAGE BREAK
Sponsored by:

11:15am-12pm
KEYNOTE
Patrick Stokes, President & CEO
Anheuser Busch Companies

12-12:10pm
CLOSING REMARKS

BREAKOUT SESSIONS (For registered workshop attendees only):
Breakout registrants are entitled to attend one session from each group.

12:15-1pm
LUNCH

1-2pm
GROUP 1 (To run concurrently)

• Market Trends I: Alcoholic Beverages
  
• What Are the Boomers Thinking and Drinking?

2-2:15pm
BEVERAGE BREAK
Sponsored by:

2:15-3:15pm
GROUP 2 (To run concurrently)

• Market Trends II: Non-Alcoholic Beverages
  
• Optimizing Business in On-Premise

Arrangements for the 2006 Beverage Forum are being finalized. Please check again for the latest developments.